+5 points: Extremely clear, unique, and innovative idea that demonstrates a well-thought-out concept
+4 points: Clear and detailed; somewhat innovative
+3 points: Clear but basic idea; lacks uniqueness
+2 points: Some clarity, but limited detail or focus
+1 point: Vague or unclear; lacks structure

+5 points: Effectively addresses a significant problem with a clear understanding of market pain points
+4 points: Clearly addresses a relevant problem that affects a defined audience
+3 points: Problem is identified and somewhat relevant but not compelling
+2 points: Problem identified but lacks specificity or relevance
+1 point: Lacks a clear problem statement; may not address a real issue

+5 points: Clearly defined niche audience with specific needs; highly relevant to the business idea
+4 points: Well-defined audience with some targeting specificity
+3 points: Clear audience defined, though broad
+2 points: Some clarity, but lacks specificity
+1 point: Unclear or overly broad

+5 points: Well-defined, ambitious, and realistic goals that leverage program resources effectively
+4 points: Clear and ambitious goals that align with program offerings
+3 points: Goals are defined but may lack ambition or connection to program
+2 points: Some goals, but not well-defined or actionable
+1 point: Lacks specific goals or program intent